About
Designing for the way people actually behave.
I am an industrial designer turned human-factors researcher. My doctorate at the
University of Leeds asked a deceptively simple question: what would make
people actually get into a shared automated vehicle? The answer turned out to be less about
the technology and more about service quality, trust and the company you keep.
That thread runs through everything else — sustainability indicators for smart manufacturing,
ergonomics for construction workers, Ubuntu philosophy in product design, and Botswana's
indigenous basketry technology as a route into STEM education.
Technology only counts as designed once somebody is willing to use it.
At the University of Botswana I have taught since 2011 and now serve as
Acting Department Chair of Industrial Design & Technology. Before academia I built
digital work at Synergy Advertising — and I have never quite stopped making things:
faculty websites, degree-show films, brand identities and the internal tools linked below.
